This project explores a fun, bold, and nostalgic brand identity for Baked with Mary Jane, a specialty brownie mix line. The packaging features two unique product versions, each with a distinct visual personality while maintaining a cohesive brand feel. One version embraces a retro vintage illustration style, bringing warmth and nostalgia with hand-drawn charm and classic typography. The second version delivers a bold pop art aesthetic, inspired by vibrant comic-style visuals, expressive graphics, and playful attitude. Together, these designs celebrate creativity and flavor with a modern twist, giving the brand a strong shelf presence and memorable character.
