Brand redesign for Kind Natural: a complete refresh of the brand identity, starting with a new logo to achieve a more modern aesthetic, improved readability, and versatile application across all packaging formats. The brand name was also refined to better align the verbal identity with the visual positioning. In addition, we redesigned the product line with a minimalist approach, creating clear and impactful titles for each variety. This resulted in clean compositions that effectively communicate the natural benefits of the products. The outcome reflects the brand’s core values: simple, natural, and effective ingredients.
